You can fire us at any time, but we’re committed to going on a full journey with you. Nobody likes to be locked into anything—you should have the liberty, at any point in time, to cut us out, no questions asked.

Enuda, on the other side, is coming from a different angle: we’re aware that you have this freedom, yet we go into the relationship with the commitment of seeing it through. While you might be optimising for freedom (as you should) from us, we’re optimising for commitment for you. It’s just what we believe in.

We don’t like being locked into anything either, so we took the responsibility of making sure that doesn’t happen in our business.